SYSTEM1 Group PLC

Last updated September 28, 2026

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Organization details

Legal name: SYSTEM1 Group PLC
Former names: Brainjuicer Group PLC
Ownership: Public
Status: Active
Sector (GICS): Communication Services
SIC code: 73200 - Market research and public opinion polling
Year founded: 2006
Jurisdiction of incorporation: England and Wales
Headquarters city: London
Headquarters country: United Kingdom
Fiscal year end: March

Identifiers

UK company number: 05940040

Board of directors

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Christopher Patrick Willford · Director
Since 2020
Conrad Christian Bona · Director
Since 2022
James Alexander Gregory · Director
Since 2022
Lewis Simon Robinson · Director
Since 2026
Philip James Machray · Director
Since 2022
Rupert Cortlandt Spencer Howell · Director
Since 2021
Sophie Alice Tomkins · Director
Since 2018

Former directors

Alexander James Hunt · Director
2017 – 2018
Alexander William Batchelor · Director
2010 – 2017
Eric Kenelm Ford · Director
2007 – 2018
Graham Leonard Blashill · Director
2012 – 2022
James Brodie Geddes · Director
2006 – 2020
Jane Caroline Wakely · Director
2018 – 2022
John Victor Kearon · Director
2006 – 2026
Robert Allan Richardson Brand · Director
2012 – 2021
Stefan Barden · Director
2020 – 2022

Board connections

2 of this board's directors also sit on 4 other boards.

Shared director Other board Same sector

AO World PLC
via Sophie Alice Tomkins
Digitalbox PLC
via Philip James Machray
Virgin Wines UK PLC
via Sophie Alice Tomkins
Wilmington PLC
via Sophie Alice Tomkins

Peers

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Questions about SYSTEM1 Group PLC

How many directors are on SYSTEM1 Group PLC's board?

SYSTEM1 Group PLC's board has 7 directors: Christopher Patrick Willford, Conrad Christian Bona, James Alexander Gregory, Lewis Simon Robinson, Philip James Machray, Rupert Cortlandt Spencer Howell and Sophie Alice Tomkins.

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