Reformation Inc.

Last updated September 27, 2026

Organization details

Legal name
Reformation Inc.
Former names
REF Topco, Inc.
Ownership
Public
Status
Active
Sector (GICS)
Consumer Discretionary
SIC code
2330 — Women's, Misses': and Juniors Outerwear
Jurisdiction of incorporation
Delaware
Headquarters city
Vernon
Headquarters state / province
California
Headquarters country
United States
Fiscal year end
December
Ticker symbol
REF
Primary stock exchange
NYSE

Identifiers

SEC CIK
0001787117
EIN
84-2302327

Board of directors

Chief executives

Hali Borenstein · CEO and President
Since July 2026

Board connections

2 of this board's directors also sit on 1 other board. 1 is in the same sector.

Network of Reformation Inc.'s board connections Carter's Inc. Carter's Inc. Hali Borenstein Hali Borenstein Stacey Rauch Stacey Rauch Reformation Inc.
Shared director Other board Same sector

Insider trades

All notable trades →

From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.

Bought, last 12 months
$0
0 purchases by 0 insiders
Sold, last 12 months
$61,395,652
4 sales by 3 insiders
Date Insider Transaction Shares Price Value
Sep 1, 2026 Yael Aflalo Director, 10% owner Open-market sale −60,298 $13.95 $841,157
Sep 1, 2026 Refo SCSp 10% owner Open-market sale −149,596 $13.95 $2,086,864
Jul 31, 2026 P6 GP Sarl 10% owner Open-market sale −2,987,199 $13.95 $41,671,426
Jul 31, 2026 Hali Borenstein Director, Officer (CEO and President) Sold back to the company −170,876 $13.95 $2,383,720
Jul 29, 2026 Yael Aflalo Director, 10% owner Open-market sale −1,204,029 $13.95 $16,796,205
Jul 29, 2026 Zipporah Allen Director Grant or award +9,333 — —
Jul 29, 2026 Hali Borenstein Director, Officer (CEO and President) Grant or award +300,000 — —
Jul 29, 2026 John Joseph Coyle Director Grant or award +9,333 — —
Jul 29, 2026 Brigitte Kleine Director Grant or award +9,333 — —
Jul 29, 2026 Steven Clive Miller Director Grant or award +9,333 — —
Jul 29, 2026 Moore Joshua Officer (Chief Financial Officer) Grant or award +14,666 — —
Jul 29, 2026 Stacey Rauch Director Grant or award +9,333 — —
Jul 29, 2026 Tchakarov Ivan Officer (Chief Operating Officer) Grant or award +133,333 — —
Jul 29, 2026 Hali Borenstein Director, Officer (CEO and President) Grant or award +666,666 — —
Jul 29, 2026 Moore Joshua Officer (Chief Financial Officer) Grant or award +160,000 — —

Organizations in the same sector, closest in location and size first.

Questions about Reformation Inc.

Who is the CEO of Reformation Inc.?

Hali Borenstein has been Reformation Inc.'s CEO and President since July 2026.

How many directors are on Reformation Inc.'s board?

Reformation Inc.'s board has 8 directors: Brigitte Kleine, Hali Borenstein, John Joseph Coyle, Shreya Kadaba, Stacey Rauch, Steven Clive Miller, Yael Aflalo and Zipporah Allen.

Are Reformation Inc. insiders buying or selling shares?

Over the last 12 months, Reformation Inc. insiders made no open-market purchases and sold $61.4 million of shares in 4 sales on the open market, as reported to the SEC on Forms 4 and 5.

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