Purple Innovation Inc.

Last updated September 27, 2026

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Organization details

Legal name: Purple Innovation Inc.
Former names: Global Partner Acquisition Corp.
Ownership: Public
Status: Active
Sector (GICS): Consumer Discretionary
SIC code: 2510 — Household Furniture
Jurisdiction of incorporation: Delaware
Headquarters city: Lehi
Headquarters state / province: Utah
Headquarters country: United States
Fiscal year end: December
Ticker symbol: PRPL
Primary stock exchange: Nasdaq

Identifiers

SEC CIK: 0001643953
EIN: 47-4078206

Board of directors

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Adam Gray · Director
Since 2023
Christopher S. Shackelton · Director
Since 2023
Claudia Hollingsworth · Director
Since 2023
Dawn M. Zier · Director
Since 2023
Douglas Scott Peterson · Director
Since 2023
Erika Serow · Director
Since 2023
Gary T. Dicamillo · Director
Since 2023
McNeil S. Fiske Jr. · Director
Since 2025
Pano Anthos · Director
Since 2023
Paul J. Zepf · Director
Since 2023
R. Carter Pate · Director
Since 2023
Robert DeMartini · Director · Chief Executive Officer
Since 2023
Seth Lane Darling · Director
Since 2023

Chief executives

Robert DeMartini · CEO

Dates unknown

Director election results

Annual meeting of June 9, 2026. Support is votes for as a share of votes for and against (or withheld). Below 80% is a clear protest.

Board connections

6 of this board's directors also sit on 7 other boards. 3 are in the same sector.

Shared director Other board Same sector

Blue Bird Corporation Same sector
via Adam Gray and Christopher S. Shackelton
Universal Technical Institute Inc Same sector
via Adam Gray and Christopher S. Shackelton
Option Care Health Inc.
via R. Carter Pate
Prestige Consumer Healthcare Inc.
via Dawn M. Zier
Stardust Power Inc.
via Paul J. Zepf
The Hain Celestial Group Inc.
via Dawn M. Zier
Whirlpool Corporation Same sector
via Gary T. Dicamillo

Insider trades

All notable trades →

From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.

Bought, last 12 months: $29,400; 1 purchase by 1 insider
Sold, last 12 months: $0; 0 sales by 0 insiders

Date	Insider	Transaction	Shares	Price	Value
May 4, 2026	Lucian Robert Gerard Officer (Chief Financial Officer)	Open-market purchase	+60,000	$0.49	$29,400
Mar 31, 2026	Ulrich George Turner Officer (Principal Accounting Officer)	Option exercise	+6,576	—	—
Mar 31, 2026	KERBY JEFFERY SCOTT Officer (Chief of Owned Retail)	Option exercise	+13,585	—	—
Mar 31, 2026	HAYNOR ERIC SCOTT Officer (Chief Operating Officer)	Option exercise	+21,101	—	—
Mar 31, 2026	HUTCHINGS JEFFREY LAYNE Officer (Chief Innovation Officer)	Option exercise	+16,881	—	—
Mar 31, 2026	Vogensen Todd E. Officer (Chief Financial Officer)	Option exercise	+24,116	—	—
Mar 31, 2026	Robert DeMartini Director, Officer (Chief Executive Officer)	Option exercise	+80,386	—	—
Mar 31, 2026	KERBY JEFFERY SCOTT Officer (Chief of Owned Retail)	Shares withheld for tax	−3,920	$0.66	$2,587
Mar 31, 2026	Vogensen Todd E. Officer (Chief Financial Officer)	Shares withheld for tax	−7,079	$0.66	$4,672
Mar 31, 2026	Robert DeMartini Director, Officer (Chief Executive Officer)	Shares withheld for tax	−23,192	$0.66	$15,307
Mar 15, 2026	Ulrich George Turner Officer (Principal Accounting Officer)	Option exercise	+6,292	—	—
Mar 15, 2026	Robert DeMartini Director, Officer (Chief Executive Officer)	Option exercise	+56,529	—	—
Mar 15, 2026	HAYNOR ERIC SCOTT Officer (Chief Operating Officer)	Option exercise	+14,097	—	—
Mar 15, 2026	KERBY JEFFERY SCOTT Officer (Chief of Owned Retail)	Option exercise	+9,186	—	—
Mar 15, 2026	HUTCHINGS JEFFREY LAYNE Officer (Chief Innovation Officer)	Option exercise	+11,235	—	—

Peers

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Questions about Purple Innovation Inc.

Who is the CEO of Purple Innovation Inc.?

Robert DeMartini is Purple Innovation Inc.'s CEO.

How many directors are on Purple Innovation Inc.'s board?

Purple Innovation Inc.'s board has 13 directors: Adam Gray, Christopher S. Shackelton, Claudia Hollingsworth, Dawn M. Zier, Douglas Scott Peterson, Erika Serow, Gary T. Dicamillo, McNeil S. Fiske Jr., Pano Anthos, Paul J. Zepf and 3 others.

Are Purple Innovation Inc. insiders buying or selling shares?

Over the last 12 months, Purple Innovation Inc. insiders bought $29,400 of shares in 1 purchase and made no open-market sales on the open market, as reported to the SEC on Forms 4 and 5.

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