Purple Innovation Inc.
Last updated September 27, 2026
Organization details
- Legal name
- Purple Innovation Inc.
- Former names
- Global Partner Acquisition Corp.
- Ownership
- Public
- Status
- Active
- SIC code
- 2510 — Household Furniture
- Jurisdiction of incorporation
- Delaware
- Headquarters city
- Lehi
- Headquarters state / province
- Utah
- Headquarters country
- United States
- Fiscal year end
- December
- Ticker symbol
- PRPL
- Primary stock exchange
- Nasdaq
Identifiers
- SEC CIK
- 0001643953
- EIN
- 47-4078206
Board of directors
-
Adam Gray · DirectorSince 2023
-
Christopher S. Shackelton · DirectorSince 2023
-
Claudia Hollingsworth · DirectorSince 2023
-
Dawn M. Zier · DirectorSince 2023
-
Douglas Scott Peterson · DirectorSince 2023
-
Erika Serow · DirectorSince 2023
-
Gary T. Dicamillo · DirectorSince 2023
-
McNeil S. Fiske Jr. · DirectorSince 2025
-
Pano Anthos · DirectorSince 2023
-
Paul J. Zepf · DirectorSince 2023
-
R. Carter Pate · DirectorSince 2023
-
Robert DeMartini · Director · Chief Executive OfficerSince 2023
-
Seth Lane Darling · DirectorSince 2023
Chief executives
Robert DeMartini
· Chief Executive Officer
Dates unknown
Director election results
Annual meeting of June 9, 2026. Support is votes for as a share of votes for and against (or withheld). Below 80% is a clear protest.
-
88.0%
-
92.3%
-
96.5%
-
96.6%
-
96.8%
-
96.8%
-
96.8%
Board connections
6 of this board's directors also sit on 7 other boards.
- via Adam Gray and Christopher S. Shackelton
- via Adam Gray and Christopher S. Shackelton
- via R. Carter Pate
- via Dawn M. Zier
- via Paul J. Zepf
- via Dawn M. Zier
- via Gary T. Dicamillo
Insider trades
All notable trades →From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.
- Bought, last 12 months
- $29,400
- 1 purchase by 1 insider
- Sold, last 12 months
- $0
- 0 sales by 0 insiders
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert Gerard Officer (Chief Financial Officer) | Open-market purchase | +60,000 | $0.49 | $29,400 |
| Mar 31, 2026 | Ulrich George Turner Officer (Principal Accounting Officer) | Option exercise | +6,576 | — | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT Officer (Chief of Owned Retail) | Option exercise | +13,585 | — | — |
| Mar 31, 2026 | HAYNOR ERIC SCOTT Officer (Chief Operating Officer) | Option exercise | +21,101 | — | — |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE Officer (Chief Innovation Officer) | Option exercise | +16,881 | — | — |
| Mar 31, 2026 | Vogensen Todd E. Officer (Chief Financial Officer) | Option exercise | +24,116 | — | — |
| Mar 31, 2026 | Robert DeMartini Director, Officer (Chief Executive Officer) | Option exercise | +80,386 | — | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT Officer (Chief of Owned Retail) | Shares withheld for tax | −3,920 | $0.66 | $2,587 |
| Mar 31, 2026 | Vogensen Todd E. Officer (Chief Financial Officer) | Shares withheld for tax | −7,079 | $0.66 | $4,672 |
| Mar 31, 2026 | Robert DeMartini Director, Officer (Chief Executive Officer) | Shares withheld for tax | −23,192 | $0.66 | $15,307 |
| Mar 15, 2026 | Ulrich George Turner Officer (Principal Accounting Officer) | Option exercise | +6,292 | — | — |
| Mar 15, 2026 | Robert DeMartini Director, Officer (Chief Executive Officer) | Option exercise | +56,529 | — | — |
| Mar 15, 2026 | HAYNOR ERIC SCOTT Officer (Chief Operating Officer) | Option exercise | +14,097 | — | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT Officer (Chief of Owned Retail) | Option exercise | +9,186 | — | — |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE Officer (Chief Innovation Officer) | Option exercise | +11,235 | — | — |
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