Harley-Davidson Inc.
Last updated September 27, 2026
Organization details
- Legal name
- Harley-Davidson Inc.
- Ownership
- Public
- Status
- Active
- SIC code
- 3751 — Motorcycles, Bicycles & Parts
- Jurisdiction of incorporation
- Wisconsin
- Headquarters city
- Milwaukee
- Headquarters state / province
- Wisconsin
- Headquarters country
- United States
- Fiscal year end
- December
- Ticker symbol
- HOG
- Primary stock exchange
- NYSE
Identifiers
- SEC CIK
- 0000793952
- EIN
- 39-1382325
Board of directors
-
Allan C. Golston · DirectorSince 2023
-
Artie Starrs · Director · President & CEOSince 2025
-
Daniel J. Nova · DirectorSince 2025
-
Jochen Zeitz · Director · President and CEOSince 2023
-
Jr James D. Farley · DirectorSince 2023
-
Lori Ann Flees · DirectorSince 2025
-
Maryrose Sylvester · DirectorSince 2023
-
Matthew J. Reintjes · DirectorSince 2025
- Since 2023
-
R. John Anderson · DirectorSince 2023
-
Rafeh Masood · DirectorSince 2023
-
Sara L. Levinson · DirectorSince 2023
-
Troy Alstead · DirectorSince 2023
Chief executives
Artie Starrs
· President & CEO
Since October 2025
Jochen Zeitz
· President and CEO
Until October 2025
· Former
Director election results
Annual meeting of May 21, 2026. Support is votes for as a share of votes for and against (or withheld). Below 80% is a clear protest.
-
84.0%
-
93.6%
-
93.9%
-
97.1%
-
97.5%
-
98.0%
-
98.0%
-
98.5%
Board connections
9 of this board's directors also sit on 18 other boards.
- via Troy Alstead
- via Norman Thomas Linebarger
- via Artie Starrs
- via Maryrose Sylvester
- via Jr James D. Farley
- via Norman Thomas Linebarger
- via Troy Alstead
- via Norman Thomas Linebarger
- via Troy Alstead
- via Jr James D. Farley
- via Norman Thomas Linebarger
- via Allan C. Golston
- via Allan C. Golston
- via Daniel J. Nova
- via Lori Ann Flees
- via Maryrose Sylvester
- via Maryrose Sylvester
- via Matthew J. Reintjes
Insider trades
All notable trades →From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.
- Bought, last 12 months
- $1,851,501
- 6 purchases by 5 insiders
- Sold, last 12 months
- $804,638
- 10 sales by 5 insiders
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| Sep 1, 2026 | Jonathan R. Root Officer (CFO and CCO) | Open-market sale | −1,554 | $27.46 | $42,673 |
| Aug 11, 2026 | Littleton Gayle Officer (CLO, CCO, CAO & Corp Sec) | Open-market purchase | +7,500 | $26.38 | $197,850 |
| Aug 10, 2026 | Artie Starrs Director, Officer (President & CEO) | Open-market purchase | +10,000 | $25.89 | $258,941 |
| Aug 3, 2026 | Jonathan R. Root Officer (CFO and CCO) | Open-market sale | −1,554 | $24.88 | $38,664 |
| Jul 31, 2026 | Daniel J. Nova Director | Open-market purchase | +40,000 | $24.57 | $982,700 |
| Jul 1, 2026 | Jonathan R. Root Officer (CFO and CCO) | Open-market sale | −1,554 | $24.44 | $37,980 |
| Jun 1, 2026 | Jonathan R. Root Officer (CFO and CCO) | Open-market sale | −1,554 | $23.87 | $37,094 |
| May 21, 2026 | Matthew J. Reintjes Director | Grant or award | +2,479 | — | — |
| May 21, 2026 | Daniel J. Nova Director | Grant or award | +4,742 | — | — |
| May 19, 2026 | Jonathan R. Root Officer (CFO and CCO) | Open-market sale | −1,554 | $24.21 | $37,622 |
| May 14, 2026 | Maryrose Sylvester Director | Option exercise | +6,015 | — | — |
| May 14, 2026 | Rafeh Masood Director | Option exercise | +6,015 | — | — |
| May 14, 2026 | Allan C. Golston Director | Option exercise | +3,008 | — | — |
| May 14, 2026 | Lori Ann Flees Director | Option exercise | +6,015 | — | — |
| May 14, 2026 | Jr James D. Farley Director | Option exercise | +6,015 | — | — |
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