Harley-Davidson Inc.

Last updated September 27, 2026

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Organization details

Legal name: Harley-Davidson Inc.
Ownership: Public
Status: Active
Sector (GICS): Consumer Discretionary
SIC code: 3751 — Motorcycles, Bicycles & Parts
Jurisdiction of incorporation: Wisconsin
Headquarters city: Milwaukee
Headquarters state / province: Wisconsin
Headquarters country: United States
Fiscal year end: December
Ticker symbol: HOG
Primary stock exchange: NYSE

Identifiers

SEC CIK: 0000793952
EIN: 39-1382325

Board of directors

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Allan C. Golston · Director
Since 2023
Anthony D. Fassino · Director
Since 2026
Artie Starrs · Director · President & CEO
Since 2025
Bryan E. Slone · Director
Since 2026
Daniel J. Nova · Director
Since 2025
Jochen Zeitz · Director · President and CEO
Since 2023
Jr James D. Farley · Director
Since 2023
Lori Ann Flees · Director
Since 2025
Maryrose Sylvester · Director
Since 2023
Matthew J. Reintjes · Director
Since 2025
Norman Thomas Linebarger · Director Overboarded
Since 2023
R. John Anderson · Director
Since 2023
Rafeh Masood · Director
Since 2023
Sara L. Levinson · Director
Since 2023
Troy Alstead · Director
Since 2023

Chief executives

Artie Starrs · President & CEO

Since October 2025

20 CEO score

Weak · grade F

Out of 100, from shareholder return, dividends, growth and acquisitions.

Partial: only 50% of the scoring weight is on file.

Dividends 15%: 65
Revenue growth 20%: 0
Earnings growth 15%: 2

50% of the scoring weight is on file. Figures cover December 2024 – December 2025.

Jochen Zeitz · President and CEO

Until October 2025 · Former

Director election results

Annual meeting of May 21, 2026. Support is votes for as a share of votes for and against (or withheld). Below 80% is a clear protest.

Board connections

9 of this board's directors also sit on 18 other boards. 6 are in the same sector.

Shared director Other board Same sector +2 more in the list below

Array Technologies Inc.
via Troy Alstead
Cummins Inc.
via Norman Thomas Linebarger
Dine Brands Global Inc. Same sector
via Artie Starrs
Flex Ltd.
via Maryrose Sylvester
Ford Motor Company Same sector
via Jr James D. Farley
General Catalyst Global Resilience Merger Corp.
via Norman Thomas Linebarger
IP Strategy Holdings Inc.
via Troy Alstead
Innio N.V.
via Norman Thomas Linebarger
Levi Strauss & Co Same sector
via Troy Alstead
McDonald's Corporation Same sector
via Jr James D. Farley
Republic Services Inc.
via Norman Thomas Linebarger
Stryker Corporation
via Allan C. Golston
T. Rowe Price Group Inc.
via Allan C. Golston
ThredUp Inc. Same sector
via Daniel J. Nova
Valvoline Inc.
via Lori Ann Flees
Vontier Corporation
via Maryrose Sylvester
Waste Management Inc.
via Maryrose Sylvester
YETI Holdings Inc. Same sector
via Matthew J. Reintjes

Insider trades

All notable trades →

From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.

Bought, last 12 months: $1,851,560; 6 purchases by 5 insiders
Sold, last 12 months: $737,214; 10 sales by 5 insiders

Date	Insider	Transaction	Shares	Price	Value
Nov 5, 2026	Artie Starrs Director, Officer (President & CEO)	Option exercise	+80,285	—	—
Nov 5, 2026	Artie Starrs Director, Officer (President & CEO)	Shares withheld for tax	−33,426	$34.59	$1,156,205
Oct 1, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,559	$24.43	$38,086
Sep 24, 2026	Daniel J. Nova Director	Option exercise	+5,168	—	—
Sep 1, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,554	$27.46	$42,673
Aug 11, 2026	Littleton Gayle Officer (CLO, CCO, CAO & Corp Sec)	Open-market purchase	+7,500	$26.38	$197,850
Aug 10, 2026	Artie Starrs Director, Officer (President & CEO)	Open-market purchase	+10,000	$25.89	$258,900
Aug 3, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,554	$24.88	$38,664
Jul 31, 2026	Daniel J. Nova Director	Open-market purchase	+40,000	$24.57	$982,800
Jul 1, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,554	$24.44	$37,980
Jun 1, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,554	$23.87	$37,094
May 21, 2026	Matthew J. Reintjes Director	Grant or award	+2,479	—	—
May 21, 2026	Daniel J. Nova Director	Grant or award	+4,742	—	—
May 19, 2026	Jonathan R. Root Officer (CFO and CCO)	Open-market sale	−1,554	$24.21	$37,622
May 14, 2026	Maryrose Sylvester Director	Option exercise	+6,015	—	—

Peers

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Questions about Harley-Davidson Inc.

Who is the CEO of Harley-Davidson Inc.?

Artie Starrs has been Harley-Davidson Inc.'s President & CEO since October 2025.

How many directors are on Harley-Davidson Inc.'s board?

Harley-Davidson Inc.'s board has 15 directors: Allan C. Golston, Anthony D. Fassino, Artie Starrs, Bryan E. Slone, Daniel J. Nova, Jochen Zeitz, Jr James D. Farley, Lori Ann Flees, Maryrose Sylvester, Matthew J. Reintjes and 5 others.

Are Harley-Davidson Inc. insiders buying or selling shares?

Over the last 12 months, Harley-Davidson Inc. insiders bought $1.9 million of shares in 6 purchases and sold $737,214 of shares in 10 sales on the open market, as reported to the SEC on Forms 4 and 5.

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