Baozun Inc.
Organization details
- Legal name
- Baozun Inc.
- Former names
- Baozun Cayman Inc.
- Ownership
- Public
- Status
- Active
- Sector (GICS)
- Consumer Discretionary
- SIC code
- 5961 — Retail-Catalog & Mail-Order Houses
- Jurisdiction of incorporation
- Cayman Islands
- Headquarters city
- Shanghai
- Headquarters country
- China
- Fiscal year end
- December
- Ticker symbol
- BZUN
- Primary stock exchange
- Nasdaq
Identifiers
- SEC CIK
- 0001625414
Board of directors
-
Bin Helen Yu · DirectorSince 2026
-
Bin Yu · DirectorSince 2026
-
Changqing Ye · DirectorSince 2026
-
Hsien-Chieng Steve Hsia · DirectorSince 2026
-
Jun (John) Wang · DirectorSince 2026
-
Junhua Wu · Director · Chief Strategy OfficerSince 2026
-
Wenbin Qiu · Director · Chief Executive OfficerSince 2026
-
Yiu Pong Chan · DirectorSince 2026
Chief executives
Board connections
2 of this board's directors also sit on 3 other boards. 1 is in the same sector.
- via Changqing Ye
- via Bin Yu
-
Niu Technologies Same sectorvia Changqing Ye
Insider trades
All notable trades →From SEC Forms 4 and 5. Open-market purchases and sales are highlighted; grants, option exercises and shares withheld for tax are routine.
- Bought, last 12 months
- $1,616,735
- 50 purchases by 2 insiders
- Sold, last 12 months
- $0
- 0 sales by 0 insiders
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| Oct 22, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +5,700 | $3.50 | $19,950 |
| Oct 21, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +5,700 | $3.50 | $19,950 |
| Oct 14, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +5,800 | $3.44 | $19,952 |
| Sep 21, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +6,900 | $2.85 | $19,665 |
| Sep 18, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +7,000 | $2.88 | $20,160 |
| Sep 17, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +7,100 | $2.84 | $20,164 |
| Sep 16, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +7,300 | $2.74 | $20,002 |
| Sep 15, 2026 | Junhua Wu Director, Officer (Chief Strategy Officer) | Open-market purchase | +13,900 | $2.73 | $37,947 |
| Sep 15, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +7,300 | $2.72 | $19,856 |
| Sep 14, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +7,300 | $2.74 | $20,002 |
| Sep 2, 2026 | Junhua Wu Director, Officer (Chief Strategy Officer) | Open-market purchase | +13,500 | $2.85 | $38,475 |
| Aug 28, 2026 | Bin Helen Yu Director | Option exercise | +5,603 | — | — |
| Jun 30, 2026 | Changqing Ye Director | Option exercise | +17,269 | — | — |
| Jun 24, 2026 | Junhua Wu Director, Officer (Chief Strategy Officer) | Open-market purchase | +29,000 | $2.85 | $82,650 |
| Jun 22, 2026 | Wenbin Qiu Director, Officer (Chief Executive Officer) | Open-market purchase | +10,000 | $2.81 | $28,100 |
Peers
Compare boardsOrganizations in the same sector, closest in location and size first.
Questions about Baozun Inc.
Who is the CEO of Baozun Inc.?
Wenbin Qiu has been Baozun Inc.'s Chief Executive Officer since March 2026.
How many directors are on Baozun Inc.'s board?
Baozun Inc.'s board has 8 directors: Bin Helen Yu, Bin Yu, Changqing Ye, Hsien-Chieng Steve Hsia, Jun (John) Wang, Junhua Wu, Wenbin Qiu and Yiu Pong Chan.
Are Baozun Inc. insiders buying or selling shares?
Over the last 12 months, Baozun Inc. insiders bought $1.6 million of shares in 50 purchases and made no open-market sales on the open market, as reported to the SEC on Forms 4 and 5.
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